Wish Minimalism:
Accessible design by producing less &
building better.

West Coast Minimalism

Capturing the laid-back, effortless cool of
California. Inspired by the past, made for living
in the present. 

Modular Minimalism

We believe that the simplest things are the most
complex. We take the time to re-imagine one
piece at a time, creating less but better modular
staples. By avoiding multi-piece collections and
seasonal fashion calendars, we minimize excess
inventory and trend-based waste.

Sustainable Minimalism

We are critical with our textile choices,
favouring natural and biodegradable materials
over micro-plastic blends. From the lining to
the exteriors, we find creative ways to use and
reuse fabrics and scraps. Our goal is to
transition to 100% organic certified cotton and
plant-based vegan leathers by 2025
without compromising accessibility.